WhatsApp's broadcast feature enables businesses to send messages to multiple users at once, while maintaining a personal touch. Group messaging allows for more interactive communication, where businesses can engage users through discussions, polls, and feedback requests.
WhatsApp supports rich media such as images, videos, voice messages, and documents. Brands can send product videos, tutorials, behind-the-scenes content, or event invites in a visually engaging format, driving more views. This rich content enhances user engagement and increases the likelihood that recipients will share the content, extending the reach.
Use your brand’s keywords in your WhatsApp Business profile's name and description to increase relevance.
WhatsApp profiles with clear, searchable business names and optimised descriptions
are easier for users to find, especially when linked across social channels or websites.
WhatsApp Status can be a powerful tool to share short updates or promotions.
audience engaged and subtly guide them toward your website or product pages.
Direct links shared in WhatsApp messages won’t directly impact SEO rankings but can improve referral traffic,
which in turn may signal to search engines that your content is valuable.
Create shareable content such as discount links, informative blog posts, or special offers, and encourage your audience to share these via WhatsApp.
Embed click-to-WhatsApp links on your website and social media platforms. Users
who interact with these links can help generate traffic and engagement, indirectly
contributing to SEO by building a more active and engaged user base.
By optimizing content, using relevant keywords, and following best practices, businesses can achieve higher visibility in search engine rankings (SEO).
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