High Open Rates
SMS boasts an open rate of around 98%, significantly higher than email marketing. This means messages are more likely to be seen by the recipient, which leads to greater visibility and increased reach .
SMS boasts an open rate of around 98%, significantly higher than email marketing. This means messages are more likely to be seen by the recipient, which leads to greater visibility and increased reach .
Just like email marketing, SMS campaigns can be personalised based on consumer behaviour, purchase history, and preferences. This tailored approach increases the relevance of the messages, which boosts engagement and leads to more views and conversions .
Focus on metrics like open rates, click-through rates, and conversions to assess the impact
of your SMS campaigns. High open rates indicate effective keyword use,
while strong click-through rates show the CTA is compelling.
Use analytics insights to refine targeting, adjust message timing,
and improve SMS content for better performance.
Send follow-up SMS to contacts who clicked on links or engaged with previous messages,
offering additional incentives or next steps in the conversion process.
Use URL shorteners like Bitly to create compact links that don’t overwhelm the SMS text.
These can also be tracked to monitor which links drive the most engagement.
By optimizing content, using relevant keywords, and following best practices, businesses can achieve higher visibility in search engine rankings (SEO).
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